COOKIE POLICY

- What cookies are
Cookies and similar technologies (e.g., local storage, pixels, SDK tags) help run the site, measure usage, and support attribution.

- CMP behavior (consent mechanism)
Our Consent Management Platform (CMP):
- Loads on first visit in applicable regions
- Blocks non-essential tags by default
- Allows granular opt-in by category
- Stores consent status, timestamp, and policy version
- Supports later consent changes/withdrawal

- Consent logging
We log consent state changes (accept/reject/category-level choices), timestamp, and policy version for compliance evidence.

- How consent affects tag loading
- Necessary category: always active
- Analytics category: loaded only after analytics consent
- Advertising/affiliate category: loaded only after ad/attribution consent
- If consent is withdrawn: non-essential tags are disabled for future page loads/events

- Cookie categories
A) Strictly necessary
- Core session/security/load balancing/consent-state

B) Analytics
- Traffic, behavior, conversion analysis

C) Advertising + personalization
- Ad relevance/frequency/measurement

D) Affiliate attribution
- Referral click IDs, campaign source integrity, conversion attribution

- GA4 retention (if GA4 enabled)
If Google Analytics 4 is used, retention is configured to [2 months / 14 months] for event-level data (set final value in implementation), with aggregation policies per Google settings.

- Example cookie table (illustrative)

| Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| cmp_consent | [CMP vendor] | Necessary | Stores consent preferences/version | 612 months |
| _ga | Google Analytics | Analytics | Distinguish users | up to 2 years |
| _ga_* | Google Analytics | Analytics | Session/state tracking | up to 2 years |
| aff_click_id | [Affiliate system] | Affiliate | Referral attribution | 3090 days |
| ad_user_pref | [Ad provider] | Advertising | Personalization/ad controls | 30 days13 months |

- Withdrawal mechanism
Users can change consent at any time via: [Cookie Settings link in footer + banner re-open control]. Browser-level blocking can also be used but may reduce functionality.